Retina Display Optimisation

With retina display devices becoming more readily available, with the likes of Apples new iPad, iPhone and Macbook Pro, more and more visitors will be viewing websites through these high pixel density displays.

Retina displays have a much higher pixel density than standard displays. To compensate, these devices double the size of any image to keep the image at the same size as it would appear on a standard display. This means that an image that looks perfectly fine on a standard display, will look soft and pixelated on a retina display.

Retina optimisation allows images to be loaded at the correct size for different display types. Loading larger images than necessary will cause pages to load slower, and keep your visitors waiting. By using retina optimisation techniques, images specifically for the device are created and loaded on the server, allowing images to display pixel perfect on any display, whilst ensuring that no extra loading time is created.

If you have a web design project that you would like to discuss, please call me on +44 (0) 1392 581080 or head over to my ‘Contact Me’ page to get in touch.

Michael Cartwright said:

I'd like to whole heatedly thank Chris for his excellent work in developing my website from the ground up to completion. My brief was a little different from his usual client base, adding wedding photography into the mix as well as landscape imagery and photographic workshops. I have to say that Chris' professionalism from start to finish has been nothing short of exemplary. Chris listened to my ideas, offered sage advice and provided an unrivaled service throughout the entirety of the project. I couldn't be happier with the resulting website and business turnover has already increased. The site is fresh, informative, fast to load and feedback from my clients has been positive in the extreme. If you are considering a new, bespoke website I can highly recommend Chris. His work speaks for itself, which is why Chris sets the standard for his industry to follow.

Belben Wells said:

From the outset Chris was quick to understand our goals, his interpretation of my visuals was precise and completely sympathetic to the design, and his careful explanation of the build process was exemplary. He led me through the decisions to be made as the site evolved, patiently made changes where requested, and after the site went live made time to follow up with the necessary training and support. Working with Chris on our new site has been a pleasure, and I have no hesitation in recommending him.

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